The Welsh Rugby Union has sealed a landmark multi-year partnership with Vodafone, who become the Founding Principal Partner of women and girls’ rugby in Wales and a Digital Transformation Partner to Principality Stadium.
Vodafone’s role as a Digital Transformation Partner to Principality Stadium will see the brand use innovative tech solutions and the power of Vodafone 5G to bring fans closer to the action, with the aim of making Principality Stadium the most connected stadium in the world.
Vodafone will also work with the Welsh Rugby Union (WRU) to support the continued growth of Women’s rugby, aiming to reach over 10,000 active female players in Wales by 2026.
The partnership will allow the WRU to further develop its female performance pathway
Vodafone’s Digital Transformation Rights to Principality Stadium will see the brand use its 5G network and innovative tech solutions to bring fans closer to the action
The commercial partnership is the first step in a broad, multi-year partnership between the WRU and Vodafone, that will further support, develop and benefit the whole of Welsh rugby.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface