Wrexham AFC have announced SToK Cold Brew Coffee as the official sponsor of the Racecourse Ground.
This is the first time the world’s oldest international football stadium will have a sponsor; the sponsorship is effective beginning July 1, 2023.
SToK is committed to celebrating and honouring the history of the team and beloved stadium by keeping the historic “Cae Ras” or “Racecourse” as part of the official stadium name: SToK Cae Ras | SToK Racecourse.
The Club, led by co-chairmen Rob McElhenney and Ryan Reynolds, announced the news with a video featuring the co-chairmen and the Wrexham AFC men’s team.
Club co-chairmen Rob McElhenney and Ryan Reynolds remarked:
We wanted a stadium sponsor that captured the vitality and energy of Wrexham Association Football Club while also, like Welsh, being a bit of a learning experience to say. SToK Cold Brew Coffee fit the bill perfectly. We’re incredibly excited and a little over-caffeinated.
The principle of attaching a stadium sponsor name to the Cae Ras/Racecourse was discussed with, and backed by, the Club Advisory Board which is made up of supporter representatives.
While SToK doesn’t sell cold brew in the UK, SToK is as invested in Wrexham’s success as it is in cold brew coffee. At their core, Wrexham and SToK are truly kindred spirits—both local favourites that are growing rapidly in popularity and gaining global audiences.
Brittney Polka, vice president of ready-to-drink beverages at Danone North America said:
Some may wonder why a U.S.-based cold brew brand would sponsor a tea-drinking Welsh football team. The answer: SToK is all about bold moves.
We were captivated by the story of Wrexham—the team, the fans, and the community—and we’re honored to be welcomed into the Wrexham family. We’ll be cheering on the Red Dragons and raising our cold brews from afar.
Humphrey Ker, executive director of Wrexham AFC said:
We are delighted to welcome SToK to the Wrexham family. Having secured the support of the Club Advisory Board and understanding that the majority of fans were happy for the stadium to be sponsored, we were delighted to partner with one of the fastest growing cold brew coffee brands in the U.S., as their ambitions and upward trajectory matches our own.
SToK and Wrexham have plans “brewing” to extend the partnership beyond the Cae Ras/Racecourse Ground.
In the States, SToK will be sponsor of the highly anticipated Wrexham AFC American tour—the first time in the Club’s history that the first team squad will travel to the United States.
PSAM editor John Sheehan caught up with Yves De Cocker, Managing Director of PitchTecConcept, who explains how his company bridges the gap between sports organisations and the technology used in the playing surface industry.
PSAM Presents... PitchTecConcept from Hemming Group Video on Vimeo.
The interview covers:
Yves 20+ years industry leading experience in the evolution of hybrid grass, trends he has noticed and some of the notable projects he has been involved with
The key reasons for Yves launching PitchTecConcept
Common mistakes often made with playing surface management
The steps he offers as a bridge between the industry and the end user
Advice to clubs looking to maximise their event calendars without compromising on the performance of their playing surface