AEG Facilities has extended its strategic partnership agreement with The SSE Hydro arena in Glasgow, Scotland.
AEG Facilities will continue to augment venue support services for The SSE Hydro including event booking, venue operations, premium seating initiatives and sponsorship sales and marketing.
With a seating capacity of 12,000, The SSE Hydro hosts more than 130 events and welcomes over a million visitors annually.
Since opening its doors five years ago on 30 September, 2013, The SSE Hydro, with support from AEG Facilities, has been recognised as one of the top five venues in the world, bringing sold-out shows to Scotland featuring international artists including Rod Stewart, Ed Sheeran, U2, The Who, Paul McCartney, Celine Dion, Katy Perry, Taylor Swift and the C2C Country Music Festival.
Peter Duthie, Chief Executive Officer, SEC, said:
We are delighted to renew our partnership with AEG Facilities. The engagement with AEG has been very positive and we look forward to further successes working together in the future.
Bob Newman, President, AEG Facilities, added:
The SSE Hydro has firmly established its position as one of the top venues in the world. We are truly excited to continue our partnership and to build further success on the great foundation now in place.
AEG Facilities led the creation of the 10-year venue naming rights agreement with SSE and additionally added sponsorship agreements with other partners including Heineken, Clydesdale Bank, Raymond Weil, IRN-BRU and Capital FM.