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All-round stadium viewing with the C360 pod

Former England football manager and TV pundit Glenn Hoddle has invented a new way of experiencing stadium viewing – from a moving pod.

Fans will be able to watch matches from every angle in the stadium as their capsule moves slowly around a stadium.

With a global patent and based on proven safety technology, C360 is a world first in stadium viewing, creating an amazing, unrivalled, experience.

Giving unobstructed views, the signature model has a number of luxury seats. Each pod can be personalised to club specifications, or branded for corporate sponsors, featuring interactive screens and on-board food and beverage facilities.

C360 boasts a low energy output and can be powered by renewable energy sources. With many elements fabricated off-site, installation time is minimised significantly, and for most retrofit projects would be achievable in one off-season period.

An innovative advancement of existing technologies, the pods are computer-controlled using laser sensors to guide their path 360 degrees around the stadium.

Design company Sarner International joined the C360 team to develop the concept from design to reality.

Hoddle told PS&AM at the ALSD International conference in Dublin:

For all international stadia and arenas, the need for innovation is constant. C360 offers a unique experience and, whether implemented in the renovation of an existing venue, or the construction of a new one, it not only maximises fan engagement, but delivers incredible commercial opportunities.

C360 will create high streams of revenue for any stadium or arena. C360 will revolutionise the VIP market as we know it, and make your stadium the first choice for corporate hospitality.

Hoddle came up with the idea when he was enjoying a meal in a revolving restaurant and has been working on the concept for a number of years.

As well as increasing fan engagement, revenues will increase from extra hospitality ticket sales and deliver more stadium tour visitors.

Executive suites behind the goal will now also receive the same view as suites on the halfway line enabling a more evenly distributed revenue than those in traditional stadia. Every pod has lucrative digital advertising space on the front, and greatly enhances the value of stadium naming rights.

The concept can also help venues become highly competitive in attracting the most prestigious global sporting events and concerts.

Watch a video of the concept here.