RSC Anderlecht has agreed a deal with Belgium’s national lottery provider for the naming rights to its stadium.
The Constant Vanden Stock Stadium will be known from now on as Lotto Park.
Lotto marketing director Bénédicte Lobelle said:
In renaming the stadium, Anderlecht is following a global trend among bigger clubs to team up with a strong brand that shares their values.
The stadium not only has a new name but also a new logo.
By collaborating with Anderlecht, Lotto hopes to improve the fan experience in the stadium with a number of new initiatives.
The Constant Vanden Stock Stadium was completely rebuilt in 1983 and took the name of the club’s then chairman.
Its capacity was decreased to 21,500. During European competitions, the stadium is all-seated, which decreases its capacity.