PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Arena Group at the 2014 FIFA World Cup Brazil


From São Paulo to Manchester, Arena Group is helping provide football fans with unrivalled views of the FIFA World Cup, as one of the biggest events in the global sporting calendar heads into the final stages in Brazil.


The host nation marked the start of their campaign with a win at the Arena de São Paulo, where fans enjoyed uninterrupted viewing from Arena Group’s patented clearviewtm seating system.


Over 62,000 fans were welcomed into the newly opened stadium, which features the largest ever temporary structures to be built in Brazil: two 9,000+ seat demountable grandstands situated in the North and South stands.


Joe O’Neill, Global Business Development Director at Arena Group, said:

We worked closely with our Brazilian partners FAST Engenharia, who built the stands utilising Arena Group’s clearview™ seating system. The huge two-storey buildings incorporate food and beverage outlets, toilets and officials and media rooms, with full working electrics and water. Each structure stands at 102m wide and 30m height, with 54 rows of seats, making them the largest demountable structures in the country.


In the UK, Arena Group’s Arena Seating division was part of the team that created a Brazilian oasis in the car park of the former Granada Studios in Manchester. The space has been transformed into a beach soccer venue, where some the world’s best teams have been competing over the duration of the tournament. The venue is also being used for ticketed screenings of World Cup fixtures that are being shown on two large video screens.


Contracted by client SportCel on behalf of ITV Sport, Arena Seating designed and installed three tiered grandstands around the perimeter of the pitch, bringing the capacity to 2,200.  The grandstands are branded in-line with the aspirations of ITV Sport.


Back in Brazil, the world was watching when last week’s Quarter Final game between Netherlands and Costa Rica took place at the new purpose-built Arena Fonte Nova. The stadium’s standard capacity of 56,500 was increased by 5,000 temporary clearviewtm seats.


The world will be watching once more when the Netherlands meet Brazil in tomorrow’s game at Estadio National to decide on third place.