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ASM Global lands Kyle Field booking gig

ASM Global has been picked to oversee bookings for Texas A&M athletics, including the university’s Kyle Field and Reed Arena.

With 103,000 seats, Kyle Field is the fourth largest stadium in the United States and has served as home field for the Aggie football team for more than a century.

The 13,000-seat Reed Arena hosts Texas A&M’s men’s and women’s basketball and volleyball games, as well as live entertainment such as concerts, family shows, and special events.

Darren Davis, CVE, general manager of Reed Arena, said:

To have a partner like ASM Global assisting us in bringing content to our venues will elevate the entertainment offering to a whole new level. Their expertise and experience in working with large-scale touring shows is invaluable. In conjunction with ASM Global, we look forward to bringing exciting and unique events to the local community.

ASM Global’s Vice President of Content Development Dana DuFine said:

We have already received tremendous feedback from the live-entertainment community about these two amazing venues, and we are extremely excited to work with Darren and the entire Texas A&M family. The artist community is looking forward to having a chance to play these great venues, and we know that the university and Bryan-College Station communities are ready for great shows!