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ASM celebrates 25 years with NFL and Super Bowl

ASM Global has celebrated more than a quarter century of providing support to the National Football League for Super Bowl game-day operations.

ASM, the world’s leading venue management and services company, was again tasked with providing personnel from its high-profile stadium network, including seven stadiums that host NFL teams, to assist in the planning, production and management of one of the biggest sporting events in the world.

This year’s game featured the Tampa Bay Buccaneers versus the Kansas City Chiefs and was played at Raymond James Stadium in Tampa, Florida.

Bob Newman, CEO and Chairman of ASM said:

The Super Bowl is one of the world’s most acclaimed and globally showcased annual events, and our company has a well-established track record of supporting partners on the biggest of stages.

While the pandemic added some very steep challenges relative to events past, our team of experienced professionals managed the situation to do what we do so well and that is to provide world-class live experiences. 

Led by Soldier Field general manager Tim LeFevour, ASM sent senior staff from its NFL facilities to the host city (Tampa) to provide operational support for various game areas. Working collaboratively with Populous, the NFL’s special event consultant, ASM supported ingress and egress management and back-of-house activities, which included field tunnels, team stadium needs, halftime show staging and post-game trophy presentation.

Doug Thornton, executive vice president at ASM, added:

Over the last 25 years we have seen the Super Bowl become larger and more complex in terms of planning and operation. A number of those Super Bowls have been played in stadiums managed by ASM and we are fortunate to have a great ASM team of qualified stadium experts who have been able to provide support to the League through the years.”

The company was first selected to provide assistance for Super Bowl 31 in New Orleans in 1997.  In total, seven Super Bowls have been played in ASM-managed facilities. An ASM stadium will play host to a Super Bowl next in 2023 when the game heads to State Farm Stadium in Glendale, and then again in 2025 when it’s played at the Mercedes-Benz Superdome in New Orleans. LeFevour added:

It might have been a Super Bowl like no other, but operationally it was another complete success. With the diverse and senior level resources available from within the ASM stadium family, we once again delivered a spectacular event. It is an honor to be a part of this network and I couldn’t be prouder of this year’s Tampa Super Bowl crew.