Italian Serie A football club Atalanta Bergamasca Calcio has signed a sponsorship deal with the Intesa Sanpaolo bank, which will provide funding for the makeover of the Gewiss Stadium.
Intesa Sanpaolo and Atalanta B.C. announced the partnership agreement under which the bank will become sponsor and banking partner of the Bergamo club.
Intesa Sanpaolo will support the first team – which is preparing for the Champions League quarter-finals following a record-setting Serie A season – and will tie its name as main sponsor to the teams that make up its youth sector.
The historic grandstand of the Gewiss Stadium, which is accessed from Viale Giulio Cesare, will be named Rinascimento (Renaissance) to provide continuity to the programme
Intesa Sanpaolo, together with the Istituto per il Credito Sportivo – the principal lender in Italy for sports facilities – has also signed a €40 million loan for the renovation of the Gewiss Stadium.
Atalanta and the City of Bergamo have launched the stadium renovation project to give this piece of strategic infrastructure back to the city while simultaneously creating a new, inclusive and sustainable venue capable of hosting sporting events as well as providing business services and other cultural initiatives.
Through the development of this new infrastructure, Bergamo brings its example of Italian pride to Europe, increasing the stadium’s capacity and the quality of the services offered, the club said.
The works are expected to be completed by the end of 2021 with the renovation of the Curva Sud Morosini, the construction of an underground car park with 285 spaces and extensive urbanisation works. Capacity will increase from 21,300 to 24,000.
Luca Percassi, chief executive officer Atalanta B.C. said:
Establishing a partnership with the largest Italian banking group, which is also one of the largest in the Eurozone, can only make us proud. Such an important agreement, at such a difficult time as the one we are experiencing at a global level, confirms and strengthens our Club’s determination to continue growing.
Completing the Gewiss Stadium renovation not only means providing our fans with a more comfortable and modern structure but also giving a completely redeveloped, more liveable and family-friendly area back to the city of Bergamo and its citizens.
Gaetano Miccichè, CEO and general manager of UBI Banca added:
We are extremely proud to announce this agreement today and thus make a real contribution to a project that will also allow Atalanta Calcio and the city of Bergamo to play and win in a more functional, larger, state-of-the-art, stadium that will be proudly showcased across Europe.