Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, and Philips Arena, one of the top concert and event venues in North America and home of the NBA’s Atlanta Hawks, have announced an exclusive wireless network partnership.
Boingo will design, install and manage neutral host cellular Distributed Antenna System (DAS) and Wi-Fi networks at the Arena for fan use, leveraging the latest in wireless technology. The networks are slated to launch prior to the next NBA season.
The Boingo wireless networks will provide comprehensive coverage for fans throughout the Arena, which is home to the Hawks as well as the WNBA’s Atlanta Dream, and hosts more than 160 additional sports and entertainment events each year. The cellular Distributed Antenna System network will provide enhanced data capacity for spectators in all areas of the arena, as well as coverage for Arena operations staff. Boingo’s approach to neutral host DAS networks enables maximum wireless carrier participation, ensuring that more fans can access the network.
Boingo will also launch a Wi-Fi network for fan use, providing fast connectivity throughout the Arena seating areas, concessions and concourse areas. Wi-Fi network access will be provided free to fans, supported by sponsors and advertisers. Boingo Media, Boingo’s advertising and sponsorship services group, will collaborate closely with Philips Arena on wireless sales.
Andrew Steinberg, EVP and Chief Revenue Officer of the Atlanta Hawks and Philips Arena, says of the partnership:
We have continually stated our goal to reimagine Philips Arena and enhance our fan experience to create the best event atmosphere in the nation for our members and partners. Our partnership with Boingo will greatly aid us in both areas as we look to incorporate technology to an even greater degree and keep all of our guests connected. Boingo is a leader in major league and university stadium and arena wireless network management with strong wireless carrier relationships, and proven success in building networks that can meet the demands of today’s fans. We are looking forward to working with Boingo to deliver blazing fast connectivity for our spectators and staff.
Nick Hulse, President of Boingo Wireless, adds:
It’s an honour to partner with Philips Arena, one of the most celebrated event venues in North America. Our next generation wireless networks will deliver an exceptional connectivity experience, enhancing the Arena’s already stellar reputation and amenities. Our cellular DAS and Wi-Fi networks will be built to scale with the projected future increases in consumer connectivity, and to enable future location based services and technology applications in venue to keep it at the top of the ‘best venues’ lists for years to come.
Philips Arena was named one of the top five venues in the US by Pollstar Magazine, based on ticket sales of more than 500,000 in 2013. The Arena has received this honour for seven out of the last eight years, a record rivalled only by Madison Square Garden. The Arena has capacity for more than 20,000 fans, and hosts events including games, concerts and family entertainment more than 300 days a year.