PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Augsburg sponsor takes stadium naming rights

German top-division club FC Augsburg have announced that their home stadium will be re-christened the WWK Arena from the start of the forthcoming season.


WWK Insurance were announced as Augsburg’s new primary sponsor back in April, and have now moved to show their full commitment to the club, signing a ten-year deal to act as the title sponsor for the former SGL Arena.


The announcement was made at the presentation ceremony for Augsburg’s new kit, which also features WWK as the main shirt sponsor.


Klaus Hofmann, President of FC Augsburg, said:

We are happy to take this further step towards a long-term, close cooperation with WWK Insurance. WWK is the right partner for us and we are delighted to be able to continue the successful development of FC Augsburg together.


The move comes off the back of Augsburg’s strong 2014/15 season, when they finished fifth in Germany’s Bundesliga.