PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Austin FC picks Daktronics for LED Super System

Austin FC’s new soccer stadium at McKalla Place in Texas will be lit up by a Daktronics LED super system.

The displays will all feature 10-millimeter pixel spacing and cover 5,580ft2.

A new main video display, two ribbon displays, a pitch perimeter display and a double-sided marquee are currently being installed as the stadium is being constructed for the 2021 season.

The centrepiece of the installation will be the main video display at the north end of the stadium. It will measure 24ft high by 84ft wide to bring high-resolution imagery to fans throughout the stadium.

It is capable of variable content zoning allowing it to show one large image or multiple windows of digital content. It can show live video, instant replays, up-to-the-minute statistics, game information, graphics, animations and sponsorship messages.

Andy Loughnane, President of Austin FC, said:

After a competitive review process, Austin FC is pleased to announce that we have chosen Daktronics’ industry-leading LED technology to enhance the stadium experience in our world-class venue.

Daktronics President and CEO Reece Kurtenbach added:

Installing a higher resolution product throughout the stadium ensures fans receive a better viewing experience at every event. We’re excited to work with the entire Austin FC organization to bring this project to life for their team and their fans. We look forward to the stadium opening in 2021 with our technology helping the team engage and communicate with their audiences.

Along the seating fascia of the stadium will be two ribbon displays and surrounding the field will be a pitch perimeter display measuring 3ft high by 551ft in length.

These can show complimentary graphics and information to the main displays while also allowing for the opportunity to highlight sponsors throughout events.

As fans arrive at the stadium, they will be welcomed by a double-sided marquee display. The displays on both sides will measure approximately 14.5ft high by 26.5ft wide and can share matchup information, sponsorship messages and promotions for upcoming events.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has integrated LED super systems in nearly 60% of all professional sports facilities in the United States.

Austin FC joined Major League Soccer (MLS) as the 27th club in January 2019 and is the City of Austin’s first major league team.

Austin FC will officially begin play in 2021 in its new, 100% privately financed, $260 million, state-of-the-art soccer stadium and public park in Austin.