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Bath Rugby fans beat rush with mobile app

Bath Rugby supporters were able to order drinks from their phones before the game and for during the half-time interval at their latest match against Northampton Saints.

Bath Rugby introduced the app as it looks to provide the best possible match day experience for its supporters from start to finish at the Recreation Ground.

Once ordered through the app, the fans were able to pick up their drinks from the Swift Half, Bath Rugby’s marquee pub located behind the Dyson Stand.

The app is available both on the Apple App Store and Google Play.

Alex Cohen, head of operations at Bath Rugby, said:

Bath Rugby is always looking for ways to enhance supporters’ experience at games. Having this app will only add to the positive overall journey that they will go through from coming through the gates, to leaving after the final whistle.

Andrew White, CEO of Preoday, which supplies the app said:

We’re proud to be able to help one of the UK’s top rugby clubs make their games even better for fans. Long queues at the bar before the game and at half time can spoil the experience for rugby lovers and now that’s something they don’t need to worry about. Moreover, we’re delighted to support another of our partner Ticketmaster’s thousands of venues in improving the experience for their customers.

Preoday provides an e-commerce platform offering mobile and online ordering services. Preoday enables hospitality businesses to offer branded online and pre-ordering facilities to customers purchasing food and drink.

It provides a white-label service to companies across the hospitality industry, from quick service restaurants and cafes, to theatres and stadiums.