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Beer festival business good for stadium

Pittodrie stadium is ringing to cheers of a different sort as 3,500 ale lovers descend on the venue for a major beer festival during the May bank holiday weekend.

More than 70 breweries from all over the UK will be showcasing their finest drafts during the three-day Great Grampian Beer Festival.

The stadium is welcoming back the festival for the seventh successive year – a period which has seen it grow to become one of the biggest draws on Scotland’s real ale calendar.

David McDonald, General Manager with Sodexo Prestige at Pittodrie, the football club’s catering and hospitality partner, said:

This is a long-running and highly-respected event which attracts real ale lovers from all over the north east and beyond. So we are delighted to be hosting the event again.

It is a recognition of the hard work by everyone working at the football club that the stadium is now recognised as a flexible venue which extends way beyond match days.

Richard Jones, the festival’s organiser, said:

Using the football ground makes it easy to cope with the high volume of people we have coming in and out. There is plenty of space and the facilities are modern.

Before the gates open at 4pm on 30 May, the Champion Bitter of Scotland will be announced after a blind taste of seven finalists. The winning bitter will then be on offer throughout the day alongside the 100 other specialist beverages.