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Biometric payment coming to UK stadia

Verteda has announced it is rolling out biometric recognition technology into the Stadium and Hospitality sectors.

Fingopay, a biometric payment and identity solution enabling fast, safe and secure payments, is now being integrated into Verteda’s Point of Sale systems, bringing the ability to pay for food and beverages with your finger to the UK stadium sector for the first time. Some stadia sites are also using this technology to recognise staff clocking in for their shifts, delivering valuable additional functionality connected to a POS system.

Verteda will be rolling out Fingopay to one of the UK’s leading stadiums before the end of the year, and finger vein technology is set to become a popular way to purchase at more stadiums across the UK in the future.

Stadium customers initially register themselves at the start of the football season, and as they attend matches they can make further purchases using just their finger; speeding up transactions and making it simpler for attendees to purchase without having to carry cards or cash.

The Fingopay reader uses Hitachi VeinID technology. Harmless infrared light maps the unique pattern of veins inside your finger while a cloud-based matching system verifies payment in seconds.

Unlike fingerprints, your vein pattern leaves no trace and cannot be copied, making it an ideal biometric for high security authentication.

This has significant value in the growing hospitality season ticket market. Once the initial registration is made, you can use your finger to access hospitality and VIP areas, and make a payment for food and beverage directly though the credit/debit card information linked to your account.

For operators, it provides greater insight into customer purchases; feeding back information on what customers have purchased and when, to uncover trends and insights to feed into wider membership and loyalty programmes for stadiums.

This enables stadiums and catering providers to have a single customer view; uniting data across food and beverage purchases, attendance data, stadium entry and exit times combined with hospitality and wider brand engagement information.

Matthew Prosser, sales director at Verteda, commented:

This is an exciting time for stadium payment technology. We’re going beyond the traditional boundaries of cash and even card transactions, offering consumers a wider array of payment methods to improve the customer experience. Combined with data from stadium operators’ other systems, Fingopay gives stadiums and hospitality venues the ability to collect more insightful data about their customers’ purchases to improve service delivery and be more operationally efficient.