Bleep UK PLC will be providing the EPOS and Payment systems for apparel and merchandise giant Fanatics at their merchandise stores at this season’s Formula One Championship.
Over the course of the next eight months, over 700 compact, all-in-one, BleepTS-910 EPOS Terminals will be deployed to the trackside souvenir tents across the globe.
Each terminal features a built-in receipt printer and barcode scanner, with a customer facing video display to engage with fans at the point of sale.
The stores will sell team and driver merchandise, as well as official F1 licensed products and unique items from each individual Grand Prix location.
The 2018 Formula Oneseason got underway with the Australian Grand Prixon March 25, with Bleep’s first installation taking place in Bahrain.
Bleep will be involved at the Grand Prix in China, Azerbaijan, Spain, France, Austria, Great Britain, Germany, Hungary, Belgium, Italy, Singapore, Russia and Abu Dhabi.
The largest installs will be Silverstone, Great Britain with 141 Bleep TS-910s with integrated Ingenico iPP350 Payment devices, the Autodromo Nazionale Monzain Italy with 57 and the Marina Bay Street Circuit, Singapore with 77.
Fanatics are the global leader in licensed sports merchandise specialising in end-to-end event solutions and in-venue retail for a whole host of internationally recognised partners and venues.
They were selected to lead a revamp of the F1 Championship’s merchandise strategy and develop a positive customer experience well suited for Grand Prix fans – based on extensive research – moving away from the ‘small-store’ model seen previously.
Bleep were identified as an integral part of the store management and experience.
John Wellman, Group CEO of Bleepcommented:
Events’ organisers are now finally waking up to the benefits of EPOS solutions and, in particular, what we here at Bleep can offer; leading to an increase in revenue, an enhanced customer experience, better security and more control over the retail and hospitality operations at their events.
To be selected as the EPOS and Payments partner of the global leader in event retail and merchandising is a real honour and one that firmly illustrates our dominance in events and pop-up environments. In the past 6 years since the London 2012 Olympic Games we have catered for over 30 world class events with our tills seamlessly transacting over a billion pounds.
This marks another busy year of events for Bleep, which will see EPOS and Payment solutions deployed at events such as Royal Ascot, Wimbledon, the Tour de France, the Isle of Wight festival, Boomtownand the Readingand Leeds festivals.
Since securing the contract for the London 2012 Olympic Games, Bleep has become a leading supplier of integrated EPOS and Payment systems for sporting and musical events and popup establishments throughout the UK and across the globe.
Image: One of the Merchandise Tents set up at Bahrain International Circuit with Bleep EPOS terminals during Qualifying