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Boku brings mobile carrier billing to enhance F&B sales across UK Sports & Entertainment Venues

Boku Inc., the global leader in direct carrier billing, today announced new partnerships with every major mobile carrier in the UK to allow purchases of food and beverages using carrier billing via Verteda’s innovative Qjacker app.

This marks the first time UK mobile subscribers can purchase real-world goods simply by storing their mobile phone number in the app and charging all purchases to their pre- or post-paid mobile account.

Trevor Roberts, VP of Sales at Verteda – the creators of Qjacker – said:

For vendors and consumers alike, one of the largest frustrations at major events in venues are queues at kiosks and concession stands. It’s a friction point that can often lead to customers going elsewhere or simply giving up. Qjacker was built to reduce queues, thereby improving the fan experience, increasing spend per head for operators, whilst streamlining operational processes and reporting by integrating into our award-winning InfoGenesis POS solution. Adding carrier billing into Qjacker via Boku is a natural extension of the fan experience that reduces effort further by removing the need to enter credit card information.

Jon Prideaux, CEO of Boku, said:

For years, we’ve seen the great benefits carrier billing provides to all of the largest online retailers, from Facebook, to Google, to Microsoft and Sony. All of those merchants paved the way for consumers to feel comfortable using carrier billing for everyday purchases in the real world as well.

Leveraging the immediacy and low friction of mobile checkout to streamline the physical purchase process is the next great frontier in payments, and Verteda is leading the way with Qjacker.

Boku is the only carrier billing provider to secure an e-money license from the Financial Conduct Authority and develop a model that enables the company to provide carrier billing for the purchase of physical goods. The company’s license also applies to each country in the European Union as well countries in the European Economic Area, which could allow for future expansions of the kinds of services offered via Qjacker.


About Boku
Boku, is a leading direct carrier billing mobile payments company that is integrated with hundreds of mobile operators all over the world. Its bank-grade payments technology allows consumers to charge purchases to their mobile phone bill. Boku partners with global merchants including Facebook, Sony, Spotify, Microsoft, Riot Games, and many more. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku is funded by leading Silicon Valley entrepreneurs and venture capitalists including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures and NEA.

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About Verteda
Verteda’s innovative SaaS, hosted and on-premises IT solutions enable sports stadia and entertainment venues, hotels and resorts, hospitality and foodservice to streamline operations and focus on business returns: to increase workforce productivity, enhance guest satisfaction and maximise profitability in multiple area of operations: complete food and beverage operational management, point-of-sale (static, mobile, online), payments (cashless, contactless, online, queue busting), inventory and procurement, , business intelligence, labor management and real-time reporting. From their headquarters in Warrington, UK, they are the authorised distributor of Agilysys products throughout Europe, the Middle East and Africa.

Verteda’s solutions transact with a million sports & entertainment fans a week across 60+ venues, which include Manchester United FC, Manchester City FC, Barclaycard Arena, The O2 Arena, Derby County FC, Leicester Tigers RFC, Harlequins RFC, Southampton FC, Newbury Racecourse, Chester Racecourse and Lord’s Cricket Ground. Other clients extend across Hotels, Heritage sites, Theme Parks, Hospitals, University and Business Campuses and include Cofely GDF Suez, The Dorchester Hotel, The Lanesborough Hotel, The Landmark Hotel, The Maybourne Group including The Connaught, The Berkeley and Claridges.

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Verteda’s innovative solutions will be featured in the forthcoming Q2 edition of PanStadia & Arena Management magazine, due out later this month.