PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Call Systems Technology scores contract with Manchester City FC through partner Verteda

The 48,000 visitors of Premier League champions, Manchester City FC, will reap the benefits of a smart kitchen automation solution this season, which will see a dramatic improvement in service delivery times across its hospitality areas at Etihad Stadium.

Call Systems Technology (CST), the UK’s leading supplier of on-site wireless communications systems, has installed its ConnectSmart Kitchen® (CSK) system across the six hospitality areas to ensure quick and efficient service levels for all visitors to the club.

CST worked alongside hospitality technology solutions provider, Verteda, to provide a flexible kitchen automation solution, replacing the stadium’s existing manual and printer paper operation. The application of CSK® took place as part of a major renovation of the front and back of house facilities at the Etihad Stadium, managed by Verteda. The project included the installation of the award-winning InfoGenesis POS solution and mobile ordering devices, with the aim of incorporating technology to streamline back of house processes, such as supplier orders, inventory control, cash management and Business Intelligence reporting.

CST was tasked with improving the following: service delivery times, communication between front and back of house, and order delivery in the kitchen. The system also had to deal with reducing labour by eliminating the need for staff to go to the kitchen to request orders. The ConnectSmart Kitchen® (CSK) system provides operational data to help the stadium’s business managers learn about the kitchen operation so that they can continue to improve service delivery for every fan visiting the stadium in the future.

CST installed a 16 screen CSK® system across the six different hospitality areas at the stadium, allowing the separate kitchens to work seamlessly together without the need for manual communication, leaving staff able to focus on service. The CSK® system helps the stadium’s chefs to determine which food items to focus on, taking into consideration preparation times of each so all items for the order complete at the same time. Screens at each chef’s station present staff with all the information they need when and where they need it. This ensures that customers receive their meals together, freshly prepared, even when cooking times vary.

Ashley Sheppard, Commercial Director at CST, commented:

What a fantastic result for Manchester City FC. As championship winners, it is more important than ever that the team’s skill on the pitch is complemented by the quality of their stadium hospitality. The potential for 48,000 visitors to be at the stadium on match day creates an incredibly demanding atmosphere for hospitality staff where speed and efficiency of service are paramount.

Our CSK® system was a crucial component of the new hospitality technology implemented at the site. It ensures that all food is prepared quickly and efficiently – especially at half time when the staff are placed under enormous pressure.

Neil Worcester, Venue Director at Fabulous FanFayre, contract caterers at the Etihad Stadium, added:

The catering facilities at the stadium were in real need of modernisation and to be operational efficient. Now, with the help of CST and Verteda, we offer a superior quality service that ensures quick and efficient service levels and in turn, customer satisfaction. The kitchen automation system is ideal for when the team are juggling lots of orders, something which is sure to increase with the recent approval for an extra 14,000 seats at the stadium.