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Centerplate lands Protective Stadium F&B deal

Centerplate has struck a deal to provide hospitality services to the new state-of-the-art Protective Stadium in Birmingham, Alabama.

The tie-up comes as Centerplate extended its agreement to continue serving guests at the Birmingham Jefferson Convention Complex and Legacy Arena for a further 12 years.

Protective Stadium is an under-construction multi-purpose stadium, also on the grounds of the Birmingham–Jefferson Convention Complex. When completed, it will have a capacity of 45,000 and serve as the home for UAB Football, sporting events and concerts. It will also host the opening and closing ceremony of the 2022 World Games.

The Populous-designed $174 million dollar open-air stadium is expected to be completed in 2021.

The BJCC is Alabama’s foremost convention, meeting and entertainment centre. As a pillar of the local Birmingham economy and one of the city’s premier gathering places, the venue hosts concerts, shows, local meetings, banquets, educational, cultural, religious and social functions.

Legacy Arena, the state’s largest indoor event space, is currently undergoing a $100M renovation that is slated to attract larger events in the future. The first and second rounds of the 2023 Division I men’s tournament and the 2025 Division I women’s basketball southern regional will play out inside the newly revamped venue.

Centerplate CEO Steve Pangburn said:

We are thrilled to continue working closely with the City of Birmingham, the BJCC, the Greater Birmingham Convention and Visitors Bureau and others to redefine the guest experience for all those who come to visit this thriving city center.

Since beginning this relationship in 2018, our team has embedded itself in the local community through a focus on service, innovative design and partnerships with premium local, regional and national suppliers. We look forward to the future together.