With the ease of a text message, Philadelphia Phillies fans can now order beverages using their iPhone without missing a minute of on-field baseball action.
The Phillies and Aramark, the food and beverage provider for eight MLB ballparks, announced fans in designated sections of Citizens Bank Park will be able to use Apple Business Chat to place orders using their iPhone’s Messages app to have the menu items delivered directly to their seats, as part of a ground-breaking pilot program.
Aramark is the first sports concessionaire to pilot this modern mobile ordering service using Apple Business Chat, which allows fans to utilise the speed, simplicity and convenience of text messaging to order and pay for menu items without downloading a special app.
The testing of this service is the latest example of Aramark’s commitment to identify new and innovative ways to leverage modern technology to re-imagine various aspects of the in-venue food and beverage experience.
Initially, as part of the pilot programme which began on July 20, fans sitting in sections 142, 143, 144 and 145 at Citizens Bank Park will be able to purchase select beverages (beer and water) from the comfort of their seats using their iPhone. The pilot programme will be conducted over the course of ten games (July 20-25, August 2-5).
Carl Mittleman, president of Aramark’s Sports & Entertainment Division, said:
We’re excited to be working with the Phillies and Apple to pilot this food and beverage delivery service. As fans’ expectations and behaviours change, Aramark continues to be on the forefront of introducing innovative, fan-friendly offerings to help transform the ballpark dining experience.
Utilising Apple Business Chat as an ordering option is a logical next step. By doing so, we’re able to integrate an easily accessible digital technology that enables fans to seamlessly order from their mobile devices while continuing to watch the game or socialise with friends.
David Buck, Phillies executive vice president, added:
We look forward to joining Aramark in testing this mobile delivery service, an innovative use of Apple Business Chat that further enhances the food and beverage experience at Citizens Bank Park.
With this new pilot programme, food ordering and delivery is as easy as a text message, and we are excited to be the first sports facility in the country to try out this new technology.
As the Phillies long term food and beverage partner, Aramark has a history of collaborating with the team on progressive food ordering and delivery technology and introducing transformational concepts at Citizens Bank Park.