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Saracens’ stadium cements alliances

AllianzParkfisheyefeaturedPicture: courtesy Saracens

Saracens Rugby Club will play its first full 10,000-seat capacity game at Allianz Park on Saturday. The stadium in Barnet, North London, represents a new revenue stream for the nomadic club, community ties for its sport development programmes and a spectator facility suitable for Aviva Premiership champions.

The club held a restricted capacity, 3,726 season ticket holders only, test event at the end of January and used the feedback from 200 emails to adjust aspects of the spectator journey such as signage. Mill Hill East station is a key public transport link for the stadium.

Saracens Rugby Club Chief Executive, Edward Griffiths said the £24m rejuvenation has created “a unique community sports hub” and Saracens claim that the stadium is the most sustainable and energy efficient stadium in the UK.

As well as providing an independent income stream from ticket revenue, the sporting facility will be available free of charge to every school in the borough and remains available for athletics events in the South East. Griffiths told the London Evening Standard:

It was always thought that you can’t combine team sports and athletics but we have found a way to do it.

The venue certainly redefines ‘multipurpos’e in the bar area. The Main Bar is one hundred and ten metres long, 16 metres wide, and can accommodate as many as 2,000 people. On non-matchdays it becomes an indoor training facility, including a throws wall, a jumps area and a six-lane 100m running track – the same Mondo surface which was used as a warm-up track in the London Olympic Stadium.