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Detriot Pistons launch new courtside club

The NBA’s Detroit Pistons are opening a courtside club for fans to get close to the action at Little Caesars Arena.

The CURE Insurance Courtside Club will be behind a basketball hoop near the visitors’ bench. The club will feature a full bar presented by Grey Goose with high top tables, multiple LED TVs, light food, and cocktails.

Activated during Pistons home games, the club will be a value-added amenity for all courtside seat holders, enhancing their game experience.

Additionally, gifting, VIP experiences, and premium merchandise will be integrated into the club.

The club will be open also be open during Pistons networking and brand-partner events.

Brenden Mallette, senior vice president of corporate partnerships and engagement for the Pistons, said:

The CURE Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience. As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit Basketball.

The club will first open for the 2021-2022 pre-season home opener. Being part of the courtside club comes with parking in a garage attached to Little Caesars Arena.

CURE, the club’s namesake, is a New Jersey-based auto insurance company. The vodka company Grey Goose will be the presenting sponsor of the club’s bar.