The Detroit Pistons franchise has received a boost from its member loyalty platform using SKIDATA technology. Team season ticket renewals have increased 17% year-over-year since the team launched the program.
The loyalty program, developed by SKIDATA, takes a 360 approach, rewarding members for engaging with the Pistons across all touch points including: attending games, making purchases at The Palace, visiting Pistons.com and interacting with the team on social media.
The platform, named Pistons Rewards, has exceeded expectations for fan loyalty engagement; with three quarters of season ticket holders actively engaged in the program.
Brad Lott, SVP Consumer Sales at Palace Sports & Entertainment, said:
We were looking at how to drive ticket usage, get members into the arena earlier and reward them for their purchases and loyalty to the team. We saw substantial increases in our fan engagement and our Pistons Rewards program has provided great value to our fans, win or lose.
Founded in 1977, SKIDATA Group is a global leader in access solutions and management employing 1,000 people worldwide. With almost 10,000 installations and over 200 arenas and stadiums worldwide, SKIDATA provides ski resorts, shopping centres, major airports, municipalities, sports stadiums, trade shows and amusement parks with secure and reliable access solutions for people and vehicles. The company is a subsidiary of The Kudelski Group – a global leader in digital security and convergent media solutions for the delivery of digital and interactive content. Its technologies are used in a wide range of services and applications requiring access control and rights management. Its three main activity sectors include integrated digital television, cyber security solutions and Public Access solutions.
For details on the products and services SKIDATA offers to the stadia & arena sector, go to: http://www.skidata.com/en/fairs-attractions-arenas/for-stadiums-arenas.html