PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Edgbaston Stadium eyes sustainability goals

Warwickshire County Cricket Club has struck a deal with Haven Power, bringing the energy company on board as its official energy partner.

The new two-year deal will include 100% renewable power supplied to Edgbaston Stadium and was agreed by Warwickshire CCC’s long-standing energy brokers Amber Energy.

The partnership will support the club’s long-term goal of becoming the most sustainable cricket venue in the country.

As part of the agreement, Haven Power will be able to maximise sponsorship opportunities at Edgbaston in one of the stadium’s biggest ever programmes of major match cricket, which includes five matches in the ICC Cricket World Cup, the opening Test of the Specsavers Ashes Series between England and Australia, and Vitality Blast Finals Day.

Activation includes branding on the five stadium floodlights, match day hospitality and a business conference to be staged in Edgbaston’s function suites in each of the two years.

Gareth Roberts, commercial director at Warwickshire County Cricket Club, said:

We’re thrilled to secure this new partnership with Haven Power and our thanks go to Amber Energy for brokering the agreement based on the current supply rates and commercial opportunity, but also the ability of a provider to realise our sustainability ambitions. Powering the stadium through renewable energy sources forms a major part of this.

Having secured the partnership, our team will work alongside Haven Power in developing a full business sustainability strategy, which can help us work towards becoming the most sustainable cricket venue in the UK.

Paul Sheffield, chief operating officer at Haven Power, added:

We’re delighted to be Official Energy Partner for Warwickshire CC. We’ll be supplying 100% renewable electricity, as well as looking at ways that Edgbaston Stadium can gain efficiency and support their ambition to become the most sustainable cricket venue in the country.

As part of Drax Group Haven Power strives to help change the way energy is generated, supplied and used for a better future. This partnership is a good example of two organisations with similar aspirations to move towards a sustainable future.