Manchester City Football Club has continued to update Etihad Stadium in both front and back of house. It has concluded a two-year deal with LG Electronics (LG) as the Club’s Official Digital Display Partner. It has also undertaken a major refit of catering facilities for new catering partner Fabulous Fan Fayre, a joint venture between Legends Hospitality and Jamie Oliver Fabulous Feasts. Chief Commercial & Operating Officer for Manchester City Football Club, Tom Glick, said:
Manchester City is committed to continuous improvement of our facilities for our fans on match days and visitors to the Etihad Stadium for meetings and special events.
During the build-up to the 2013/14 Barclays Premier League this summer, LG kitted out the Etihad Stadium with more than 360 premium digital LED screens, as part of a stadium-wide refit. The screens, ranging from 22-inch to 47-inch, were installed throughout the stadium’s premium suites, hospitality boxes, fan concourses and food and beverage kiosks.
More than 320 flat-screens, which can be used as TV or digital signage, will also feature in the City Football Academy due to open next summer. Glick added:
The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG. More enhancements for our fans are planned for the coming months, and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.
LG will be permitted to use City players and the Club crest in advertising, packaging and point-of-sale across LG’s vast sales networks around the globe. LG branding will also feature in a range of advertising from the match day programme through to perimeter LED screens.
On the food and beverage front, 58 fast food kiosks and six hospitality suite kitchens have been completely re-designed and re-fitted together with five hospitality box kitchens and all backed up by an enlarged state of the art central production kitchen.
In all, over 1250 individual items of equipment were supplied and installed within a five-week window to include new combination ovens, fryers, water boiler stations, cold storage rooms, refrigerated cabinets/counters, drinks coolers etc, within a ground breaking multi million pound plan to deliver an enhanced food capability, over and above anything ever seen at a sports and events stadium and to further improve the supporters’ match day experience.
The club will also benefit with a streamlining and consistency of catering workflows coupled with optimum energy efficiency. Plans for this major project were drawn up in early 2013, by the MCFC Consultant Executive Chef John Benson-Smith, and the works were carried out over a busy summer period at the Etihad Stadium, in between the concerts, sporting and social events and preparation for a new football season.
Manchester City FC appointed Caterware as its exclusive supplier to fit out, refurbish and deliver the scheme. The company completed the contract using its experienced project management personnel who virtually lived on site within offices at the stadium over the summer months. Mark Drazen of Caterware said:
This was always going to be an extraordinary and intense project, but the preparation by the Etihad Stadium team prior to our arrival meant we were able to commence work from day one. Through continual liaison with the MCFC project management team our own personnel were able to deliver to the highest of standards and we are extremely proud to be associated with such a prestigious end result. Working with Manchester City has allowed Caterware to demonstrate the very latest in cooking systems within a totally diverse but integrated stadium environment.
In 2011 Caterware worked on the refurbishment of the ‘Legends’ Lounge at the venue, which was a major award winner voted by independent CEDA judges as “an outstanding commercial kitchen design, supply & installation project”.