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Fantastic speaker line up for ESSMA Fan Entertainment Workshop

A stellar line-up of speakers has been secured for ESSMA’s second Fan Experience Workshop at the iconic Mestalla Stadium of Valencia CF.

The workshop will run from 22 – 23 November, and will include interactive workshops with multiple speakers from clubs, stadiums and leagues, as well as Q&A sessions.

Speakers from the following organistaions have already said they will be taking part.

  • Valencia CF
  • Stoke City
  • Juventus FC
  • Spain’s LaLiga
  • EA Sports

The workshop topics vary from supporter growth and smart stadiums to e-sports and virtual reality.

An extended tour of Mestalla Stadium will also be part of the programme, with a focus on fan entertainment.

ESSMA said the event will guarantee top class networking between different fan experience stakeholders from clubs all over Europe.

The participants include Olympique de Marseille, Schalke 04, Lechia Gdansk, Baku Olympic Stadium, Belgian Pro League, NK Maribor and many more.

Dimitri Huygen, Managing Director ESSMA, said:

After the first successful Fan Entertainment workshop in Parc des Princes (Paris) last year, we’re very proud to host the second one at the Mestalla Stadium, home of Valencia CF.

It’s fantastic to have a line up of speakers from all over Europe: Juventus FC, Spanish LaLiga, Valencia CF, Stoke City FC, etc..

They will all showcase complete fan experience cases from which other clubs and leagues will benefit for sure. We strongly believe in sharing best practices.


Places are limited to 50 in order to stimulate interaction between participants and speakers, so book now to avoid disappointment.


  • 395 EUR

◦           Complete two-day program (workshops + stadium tour)

◦           Networking lunch

◦           Networking dinner

◦           Coffee breaks

Click link for more information & to sign up: