FC Cincinnati have signed Total Quality Logistics (TQL) as the official naming rights partner of “TQL Stadium”, opening May 1, 2021.
The FC Cincinnati-TQL partnership brings together two Cincinnati-grown, leading businesses that share a “no limits” philosophy as well as a deep connection and commitment to the local community.
The multi-year naming rights partnership includes exterior and interior signage, a seating zone, a branded bar area and extensive opportunities for employee engagement.
TQL Stadium’s first-in-the-world lighting technology will feature the company’s logo moving across the stadium exterior.
FC Cincinnati president Jeff Berding said:
We are thrilled to partner with TQL, a highly respected business that has grown from a start-up to industry leader, right here in the Queen City. TQL is known for their high-energy culture and cutting-edge technology. There are a lot of synergies that make this alliance between TQL and FCC a perfect match and are reflected throughout the stadium — from the fin lighting to the TQL beer district.
Like FCC, TQL is a leader in a growing sector and operates on national and international stages. The long-term stadium naming rights deal is important to the club’s growth and ability to attract top players to Cincinnati. We are excited to call TQL Stadium our home.
TQL president Kerry Byrne said:
TQL Stadium is an investment in Cincinnati. The city means a great deal to us. It is where we were founded and have been headquartered since 1997 — we are thrilled to have one of the most incredible stadiums in the country here, which will now have our name on it. This partnership allows us to reward our employees, increase our national brand awareness, drive recruitment of prospective hires and support our charitable efforts in the community and across the country. Cincinnati is our home, and we are proud for TQL Stadium to be the home of FC Cincinnati.
FC Cincinnati return to the pitch on Saturday, April 24, when the team visits Yankee Stadium to face New York City FC. FCC will officially open their 2021 home slate on Sunday, May 16, when the team hosts Inter Miami CF in the inaugural match at TQL Stadium.
Image courtesy of Populous