PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Fertitta Center reimagines Uni of Houston basketball

A dramatic re-visioning of the University of Houston Basketball Center is set to transform the arena into a state-of-the-art collegiate sports facility.

The renovated facility, to be known as the Fertitta Center, will create a brand-new experience for fans, student-athletes, coaches, staff, and students. It will also support recruitment and retention of players and staff while increasing revenue-generation opportunities for the university.

An exterior renovation will include replacing the current precast panels at each corner of the long-span structure with a new curtain wall that introduces natural light, transparency, and a true sense of arrival for visitors.

Concourse improvements will transform the fan experience. Large entry lobbies at the northeast and southwest corners will provide visual connectivity from outside the building and into the seating bowl. These “fan zones” will feature a concentration of food service options and flexible gathering spaces.

The reconfigured bowl will move mid-court seating locations closer to game action with floor-level seating opposite the team benches for students.

More than 700 premium seats will be developed to give fans luxury seating options. For the first time in the Center’s history, premium amenities such as a courtside club, sideline club and diverse array of fully integrated premium seating options are now a part of the game-day experience.

Perhaps one of the most exciting additions is the Center’s new 5,400ft2 Sideline Club, an expansive open club only 12 rows from the court running baseline to baseline featuring 40 linear feet of bar top. Now you can quickly replenish your party’s beverages without missing a beat of the game.

Renovations also include a new audio system, sports lighting, and video boards as well as new concession stands and expanded restrooms.

PGAL has teamed up with sports architect AECOM for the project.