The nearly completed Wisconsin Entertainment and Sports Center, home of the NBA’s Milwaukee Bucks, will be known as the Fiserv Forum.
The Bucks and Fiserv Inc., a leading global provider of financial services technology solutions, signed a 25-year naming rights deal.
The new venue, which will feature a public celebration on Sunday, August 26, 2018, will serve as home to the Milwaukee Bucks and the Marquette University Golden Eagles men’s basketball team, and as a showcase for world-class entertainment and other events.
The Fiserv brand will be prominently featured on the exterior façade, playing surface, rooftop and throughout the facility, which is the centrepiece of a 30-acre business, residential, cultural and entertainment revitalisation in the heart of downtown Milwaukee.
Host to more than 200 events annually, Fiserv Forum will welcome world-renowned artists such as Justin Timberlake, Pink, Elton John, Fleetwood Mac and the Foo Fighters in its inaugural year. The Killers will headline the grand opening concert on Tuesday, Sept. 4.
Jeff Yabuki, president and CEO of Fiserv said:
We are excited to partner with the Milwaukee Bucks to create an unprecedented opportunity to elevate our brand as one of the world’s leading providers of financial technology and payment services.
We also expect this arrangement to further differentiate our brand in support of our purpose of delivering value and excellence to our clients every day.
Fiserv Forum is a world-class arena designed to showcase the latest in technology and entertainment experiences that reflect today’s rapidly evolving consumer expectations.
Its design pays homage to Milwaukee’s architectural heritage and the region’s environment. Its eye-catching façade features an immense wall of glass that, for those outside its barrier, will reveal the exciting experiences taking place within.
One of the building’s most striking features is its arched roof, which overlaps the glass façade and stretches down to the street level on one side.
This sloping section is punctuated with vertical multi-storied glass, which includes ceramic frit patterns.