The group of cricket stadiums holding Test Matches in the UK has secured a joint sponsor in Liberty Mutual Insurance as ‘the official insurance partner of test match grounds’.
The sports marketing business Essentially Group brokered the partnership. As part of the deal, the LMI logo will appear prominently at nine of the country’s most well-known cricket grounds – Edgbaston, Swalec Cardiff, Emirates International Cricket Ground Durham, Headingley, Lord’s, The Kia Oval, Emirates Old Trafford, Trent Bridge and The Ageas Bowl.
Sean Rocks, President and Managing Director of LMIE, said:
It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.