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IntoOutdoors venue and shopping

IntoOutdoors, the UK’s first retail and lifestyle shopping centre, has received planning permission for a £35 million scheme in the heart of England.

Owner and developer Eagle One will combine an extensive 45 unit retail centre with outdoor leisure pursuits – two fishing lakes, cycle routes, outdoor exhibition and activity areas – and holiday lodges set within its 125 acres site fronting the River Avon. Breaking ground in 2013 it has hopes to be completed by summer 2014.

Simon Tothill, Director of IntoOutdoors commented:

“In a harsh economic climate, IntoOutdoors is a unique retail concept which offers an alternative to traditional and internet based retailing. We believe it will succeed by making the shopping experience a truly leisure based activity with IntoOutdoors designed to appeal to all age groups.

Knight Frank is instructed as Development Consultants and letting agents for the scheme.