Galatasaray Football Club has successfully launched its new ticketing system,using it for the first time in a recent game against Besiktas. Galatasaray awarded IRIS Ticketing the contract to deliver its integrated TALENT Sport ticketing solution. The multi-year contract gives control of the club’s customer database back to the club, allowing Galatasaray to analyse its customer behaviour and introduce flexible ticketing promotions and offers to meet the needs of its supporters.
Galatasaray can now personalise its customer service and incentivise attendance at the Ali Sami Yen Türk Telekom Arena with schemes around rewards, discounts, smartcards and a loyalty points scheme for priority tickets. TALENT Sport also offers integrated access control functionality from its partner, Fortress GB, which brings operational efficiencies to the club by introducing controlled match day stadium supporter entry. IRIS Ticketing has also customised its solution specifically for the club so that supporters have access to the system in the local language. IRIS Ticketing worked with its local Turkish partner, BeyazBorsa.
Özgür Gündoğan, Head of Sales at Galatasaray, said:
The switch to our own white label ticketing solution was a major strategic move for Galatasaray as it forms the base for our long-term vision around smart fan relationship management.
Şafak Sarıahmetoğlu, Ticketing Manager at Galatasaray, added:
It was a must for the new system to be flexible and stable to meet our continuously changing and potentially challenging needs. Talent, as a ticketing platform, not only meets this criteria on its own but also with its seamless integration with the access control system makes life much easier between sales and operations. BeyazBorsa’s expertise in both areas has proven invaluable in implementing this expansive project.
“Galatasaray carried out a thorough review of ticketing solutions on offer and recognised that TALENT Sport offers an inventive approach to integrate this customer data into the way supporters engage with the club. Our strategy is to partner with the best experts in the sports business industry and we have made IRIS Ticketing our exclusive ticketing partner in Turkey as a result,” said Burak Ozkan, Founder & CEO, BeyazBorsa.