iSportconnect, the world’s largest sports business network, hosted a panel of high-profile speakers at the iSportconnect Directors’ Club (in association with Euroleague Basketball) at The O2 in London. The event, in Question Time format, covered a range of topics including player behaviour, media and sponsorship rights and the challenges of introducing new sport franchises.
Jordi Bertomeu, the CEO and President of Euroleague Basketball, David Grevemberg, CEO of Glasgow 2014 Commonwealth Games, Tony Scholes, Chief Executive of Stoke City Football Club and Mike Miller, CEO of the World Olympians Association engaged in debate with the crowd and discussed topical issues in the sports business world.
The event, in partnership with Generate Sponsorship, began with an opening speech from Bertomeu and a video on Euroleague Basketball, introducing the delegates to Europe’s premier basketball league. The video detailed some interesting statistics about Euroleague Basketball in Europe, including that the Final Four series will be broadcast live to nearly 200 countries on all five continents.
The debate opened up with a discussion about the importance of media rights evaluation versus other, more technological driven assets when evaluating a sponsorship. The importance of fan engagement for sponsors was generally agreed as being one of the core elements, while larger properties – such as the Premier League – should still highlight the huge global media value that sponsors benefit from.