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Jacksonville Jaguars unveil US$63m stadium enhancement


The Jacksonville Jaguars recently announced that they had agreed terms with the City of Jacksonville to undertake approximately US$63m in major enhancements to EverBank Field, including two new end zone video scoreboards that will be the largest of their kind in the world.


The plan also calls for a major renovation of the north end zone to introduce a world-class entertainment and viewing area for fans that will position EverBank Field as a destination on NFL game days and help attract and keep premier events in Jacksonville.


Jaguars’ owner, Shahid Khan, said:

We support Mayor (Alvin) Brown’s initiatives to bring new energy to Downtown Jacksonville and the city’s urban core and the enhancements to EverBank Field that we are announcing will help position Jacksonville as a home and destination for major events, now and in the future. This is indeed great news for Jacksonville.


Mayor Brown added:

This is about vision. We’re seeing a great example of Shad Khan’s leadership and the Jaguars’ dedication to creating the best, second-to-none fan experience right here in Jacksonville.

Enhancing our stadium is a positive step toward the strategic goal of downtown revitalisation, as well, and it’s an opportunity to play to our strengths as a destination for sports and entertainment. Beyond the Jaguars games, we can expect the stadium enhancements to engage the thousands of fans who come to Jacksonville for the Florida-Georgia game, the Gator Bowl and other major events at EverBank Field.


Highlights of the agreement include:

» New video scoreboards in each end zone, each measuring 55ft by 301ft, making them the largest of their kind in the world

» Major enhancements to EverBank Field’s video capabilities

» New LED fascia board displays

» A new scoreboard control room equipped with state-of-the-art software

» A new platform area in the north end zone with pools, unique food and beverage offerings and interactive activities


The improvements complement the nearly US$10m in stadium upgrades that have been funded by Khan, including locker room upgrades, a new weight room, new training room and a renovation of the team’s administrative offices.


According to multiple reports in the local media, it seems likely that financial services firm, EverBank, is set to extend its agreement for the stadium naming rights. Formerly the Jacksonville Municipal Stadium, the 67,000-capacity NFL venue has been known as EverBank Field since the company signed a naming rights deal in 2009.


The original deal was reportedly US$16m and it is believed the new deal could be worth around US$43m over a ten-year term.



Image courtesy: Jacksonville Jaguars