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LA Galaxy appoint design company to complete rebrand of StubHub Center

Reigning Major League Soccer (MLS) champions, Los Angeles Galaxy, have appointed design company Downstream to rebrand their home ground, StubHub Center.

The Portland-based firm will create new Galaxy-themed branding and graphics for the venue’s entryways, public plazas, concourses, stadium bowl, team store, and locker room tunnel.

The first phase of Downstream’s work is expected to be completed by July.

Galaxy President, Chris Klein, said:

Downstream has a holistic view of how things work in a stadium setting. StubHub Center is a hallowed ground for soccer in North America and this collaboration will continue to reinforce StubHub Center as the home of the Galaxy.

Katie Pandolfo, StubHub Center’s General Manager, added:

It was important to us to work with one of the preeminent stadium branding firms as we continue to grow and improve the experience at StubHub Center.

The stadium rebranding effort is part of a wider upgrade program that LA Galaxy and AEG announced back in October, which will see the club invest over US$15m to improve facilities and the fan experience at StubHub Center. Highlighting the multi-faceted improvements will be the largest LED video board in MLS, as well as dedicated locker rooms and training facilities for the Galaxy’s player development program, including LA Galaxy II and the LA Galaxy Academy.

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