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LAFC hunts new stadium naming rights partner

Los Angeles FC is looking for a new naming rights partner for the Banc of California Stadium after the club restructured its deal with the bank.

The restructuring will include the bank eventually stepping away from its naming-rights position on LAFC’s downtown stadium, while continuing to serve as LAFC’s primary banking partner and remaining a partner on a number of other collaborations.

The restructuring will also give LAFC the ability to expand its roster of sponsors and partners in support of the club for years to come.

LAFC co-owner and president Tom Penn said:

We are extremely proud of our relationship with Banc of California and all that we have built and accomplished together.

We thank them for being our founding naming rights partner, helping us create something special and making Banc of California Stadium one of the best sports and entertainment experiences in Los Angeles. We are excited to continue working with Banc of California on our joint community initiatives, while also pursuing a new naming rights partner for the stadium.

Banc of California became the naming rights partner for LAFC’s state-of-the-art stadium located in the heart of Los Angeles in August 2016, and the $350-million building will retain its name for the immediate future.

“The Banc” has been home to all LAFC home matches, as well as numerous other sporting events, music concerts, festivals and special events.

LAFC has sold out every MLS game at the stadium, a streak of 44 straight matches since April 2018, and has over 18,500 season ticket members.

In just its second season, the club enjoyed a record-breaking 2019, establishing a new MLS mark for most points in a season as they won the Supporter’s Shield; Carlos Vela was named the MLS Most Valuable Player; and Bob Bradley was MLS Coach of the Year.

Banc of California Stadium has quickly established itself as an entertainment icon in Los Angeles, hosting landmark concerts like Mumford & Sons, Iron Maiden and The Original Misfits while serving as a dynamic site for major events such as Rolling Loud, Wango Tango, movie premieres, and major sporting and corporate events.

@PanStadiaArena