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LG partners with FA for screen technology

Visitors to England’s Wembley Stadium and St. George’s Park, the national football team’s training centre, will see a technology upgrade after the FA agreed a three-year partnership with LG Electronics.

The FA’s latest partnership – due to run through to the UEFA Euro 2020 Final – sees LG become the first official digital screen partner at both Wembley and St. George’s Park, enhancing hospitality areas and other key spaces across the venues.

The agreement will span across the Emirates FA Cup and England men’s teams, with the manufacturer having IP rights associated with the Emirates FA Cup and the Three Lions, such as imagery and in-store videos.

Club Wembley will also benefit from the introduction of the LG Signature, the brand’s ultra-premium range of home entertainment and home appliance products.

Mark Bullingham, FA Group commercial and marketing director, said:

Our partnership with LG Electronics will help us to transform our technology at both St George’s Park and Wembley Stadium to benefit both fans and players.

We spoke to all of the brands in the sector and were blown away by LG’s technology, which will help us to reinforce Wembley Stadium as the leading venue in the country for sports and entertainment events.

Carolyn Anderson, LG Electronics UK marketing director, added:

We are really excited to have secured exclusive rights with The FA in a partnership that we believe will be a collaborative effort across the next three years.

LG is a leading innovator in technology and we look forward to working with The FA to support its grassroots network, as well as equipping Wembley Stadium with the best products to cement its status as the leading sport and entertainment venue, in preparation for it playing host to the semi-final and final of the greatest domestic cup competition in Europe.