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Manchester City FC’s new Middle Eastern partnership


English Premier League champion, Manchester City FC, extends its commercial ties with the Middle East by signing a three-year sponsorship deal with engineering and construction group Arabtec.


Arabtec specialises in projects in the Middle East and North Africa region, and will become a regional partner of the Club through to the end of the 2016-17 season.


Under the terms of the deal, Arabtec will receive brand exposure at MCFC’s Etihad Stadium and across its digital platforms. The company will also receive tickets and special programmes for VIPs to attend matches and special events.


An Arabtec representative said the deal would “reinforce its brand in the Middle East, North African, Russian, Indian and Serbian markets”.


Hasan Ismaik, Managing Director and Chief Executive of Arabtec, added the regional sponsorship of Manchester City FC is perfectly-timed with the company pushing ahead with plans to become one of the top 10 firms in the world by 2018.