The Etihad Stadium in Melbourne Australia will be renamed Marvel Stadium in a new sponsorship deal with The Walt Disney Company.
The eight-year agreement, which takes effect from 1 September, includes complete rebranding and renaming of the stadium, a premium Marvel retail store, as well as a host of other activations that will bring much-loved Marvel stories and characters to life.
Melbourne Stadium Limited CEO Michael Green said:
Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans.
Over 18-years, we have become the world’s busiest multi-purpose stadium. Now, we look forward to a new era of entertainment for the stadium where we will push the envelope and continue to deliver world-class events and fan engagement.
This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience.
Marvel are the creators behind The Avengers superhero comics and movies, including Thor, Iron Man and Captain America.
The Docklands Stadium was known as Colonial Stadium when it opened in 2000 before it becme Telstra Dome in 2002 and Etihad in 2009.