Plans are being developed to bring an exciting new tourism product to the Melbourne Cricket Ground (MCG), allowing visitors and locals to see and experience Australia’s most famous stadium like never before.
With the assistance of an AUD$650,000 grant from the Federal Government’s Tourism Demand Driver Infrastructure program, Melbourne Cricket Club (MCC) will now seek to develop the finer details behind a Roof Experience attraction at the MCG.
In addition to the ever-popular stadium tour and National Sports Museum products, visitors will be able to walk on the MCG’s city-end roof, taking in spectacular views of the ground itself, as well as Melbourne’s sporting precinct and city skyline.
As if that wasn’t enough, they will also be able to add to the thrill with a unique zipline that will transport participants from the city end scoreboard to a landing on the opposite side of the stadium.
The roof experience will enhance the MCG’s existing multi-faceted tourism offering and be a must-see attraction that will encourage repeat visitation.
The project represents a multi-million dollar investment by MCC, with management to continue scoping how and when the new attraction will be implemented at the stadium.
MCC CEO Stephen Gough said:
We are very confident that these new products will add value to the experience of visiting the MCG and enhance its reputation as a premier tourist attraction.
This will cement the MCG as a one-stop shop for events, with an all-round, unique Melbourne experience in the one venue – a stadium tour, roof experience, meeting and function facilities, sports museum, and food and beverage services all on site.
The MCG is renowned as one of the world’s top stadiums. This new access will be unprecedented, and will offer great views of the best of everything Melbourne offers.