Mercedes-Benz Stadium (MBS) is to become the first NFL and MLS stadium to go cashless.
The venue will implement a complete stadium-wide cashless transaction model on March 10, 2019.
Transitioning to cashless transactions stadium-wide allows the stadium to move away from its whole-dollar pricing model, which was initially instituted to help speed transaction times, to further improve MBS’s already best-in-class speed of service.
Additionally, going cashless produces more flexibility to adjust prices on food and beverage options more regularly, creating the opportunity to lower prices incrementally versus keeping prices static.
MBS already holds the single-event record for all sports venues run by the stadium’s payment and transactions processing partner, NCR, for the number of credit card transactions processed on food and beverage with 76,446 transactions processed at Super Bowl LIII.
The MBS is also lowering prices on some of the most popular food items for a second consecutive year.
Steve Cannon, AMB Group CEO, said:
Arthur Blank repeatedly challenges us to find innovative ways to further improve operations across our businesses.
As we’ve always said, it is incumbent on us to listen and respond to our fans and we’ve heard that value, quality and speed of service are incredibly important; therefore, we’ve again made operational adjustments that address each of these areas. Our fans are our most important influencers and we want to ensure they have the level of service they’ve come to expect from Mercedes-Benz Stadium.