SoFi Stadium and Hollywood Park have announced Pechanga Resort Casino as its newest Founding Partner for the new 70,000-seat stadium and 298-acre development being built by Rams owner/chairman E. Stanley Kroenke.
As a part of this expansive agreement, Pechanga Resort Casino, owned and operated by the Pechanga Band of Luiseño Indians, will be the official California casino partner of the Rams, Chargers, SoFi Stadium and Hollywood Park.
Pechanga is the first Southern California-headquartered company to announce a sponsorship with SoFi Stadium and Hollywood Park.
Tribal chairman Mark Macarro said:
We are thrilled to partner with the Chargers and the Rams, and to be a part of SoFi Stadium. This isn’t just a Los Angeles stadium, it’s a Southern California stadium, and Southern California has always been and will always be our home. We are especially proud to be able to help local students and people in need with the grants we announced today.
Pechanga will have an extensive presence across the stadium, and when SoFi Stadium opens in July 2020, it will feature select Pechanga-branded spaces, including the Pechanga Founders Club. Pechanga Founders Club is a 14,000ft2 premium club space within the stadium that is located on field level.
The space will be creatively branded throughout, and guests will be up close to all the action happening on the field.
Fans coming to SoFi Stadium will interact with the major resort/casino’s brand across many areas and levels of the stadium, including an 11,500ft2 activation zone on level 8.
The activation zone will provide special branding and experiential opportunities for Pechanga to utilize for guests. Pechanga has longstanding partnerships with the Los Angeles Lakers and the Los Angeles Angels and has naming rights with the Pechanga Arena in San Diego.
Pechanga will also entitle one of the stadium’s four VIP entrances. The resort/casino will have certain wayfinding signage and brand integration in and around its entitled VIP entrance.