Australian rugby league team Redcliffe Dolphins have secured a naming rights sponsor for the next three years in a deal that will help the club move to the next level.
CEO Tony Murphy confirmed the sponsorship deal with not-for-profit group Moreton Bay Region Industry and Tourism (MBRIT), which will see the venue called Moreton Daily Stadium.
Moreton Daily is a free community news website for the Moreton Bay Region, which also publishes a community newspaper called Dolphins News in partnership with the club. Murphy said:
Our business plan was to secure a naming rights sponsor and we have been looking for opportunities for the last three years. We had interest from numerous online betting companies, beverage companies and even multinational firms scrambling to win naming rights. We’re excited it’s a local organisation from our region that’s come on board.
We aim to enter the NRL and we need to be a financially-viable organisation first and foremost and the naming rights is a part of the strategy we are following to be the successful bidder to make sure the Dolphins are a success on the national stage.
We also think of the Dolphins being the sole Queensland Cup team of the Moreton Bay Regional Council area and the name Moreton should resonate with us all.
Murphy said the club’s number one goal is to play rugby league at the highest level.
It has been for as long as I can remember. We now have an opportunity to turn this dream into a reality and commercial soundness is the NRL’s number one requirement. One of the most important aspects of our club is our sponsors. If you’re a supporter of our club, you need to be a supporter of our sponsors because without them, we wouldn’t exist.
MBRIT Chairman Shane Newcombe is excited about the partnership, saying it not only secures the venue’s future for the next three years but also presents new opportunities for event attraction and engaging with new audiences through the Moreton Daily platform. He said:
We have been working with the Dolphins to secure events for the stadium and that hard work is already starting to pay off, with the Brisbane Roar playing all their A-League and W-League home games there. This is just the tip of the iceberg. This stadium has the potential to host events all-year-round, not just home games during the footy season.
Naming the venue Moreton Daily Stadium makes sense. It is the new, free, independent and trusted local news source for the region and a big supporter of the Moreton Bay Region’s only Queensland Cup team. In an era of supporting local businesses and organisations, it’s the perfect fit. We are already planning to expand our print edition, Dolphins News, to reach a broader audience in the Moreton Bay Region.