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New St. Louis NFL stadium renderings released & 5 consultants join task force

Missouri Governor Jay Nixon’s task force this week released a new round of stadium and property renderings by HOK.

The new renderings reflect input received over the past seven weeks from the NFL and St. Louis Rams, as well as key stakeholders in the project including Ameren, the Terminal Railroad Association, the U.S. Army Corps of Engineers and others.  

The task force is developing plans for an open-air NFL stadium project on the North Riverfront of downtown St. Louis that could be the new home for the Rams, as well as related enhancements to the Edward Jones Dome and America’s Center convention facility.

The St. Louis Regional Convention and Sports Complex Authority (RCSCA) announced the addition of five consultants to join Missouri Gov. Jay Nixon’s task force to develop plans for an NFL stadium project. The consultants will report to task force co-leads Dave Peacock and Bob Blitz.

“Across the board, we’ve assembled a team of best-in-class consultants who understand our opportunity and vision, and who’ve been there and done this before,” Peacock said in a news release. “Bringing these experts together is further evidence of our sincerity to keep the Rams in St. Louis and the progress we’ve made in those efforts in just the past several weeks.”

According to the news release, the new consultants include:

Barrett Sports Group, LLC – Based in Manhattan Beach, California, Barrett Sports Group (BSG) is a sports management consulting firm that will provide a comprehensive review and evaluation of NFL stadium deal structures and leases, and will assist in developing cash flow models for the new stadium and the team. The lead will be Dan Barrett, founder and principal of the group who has over 24 years of sports industry experience and has worked on numerous NFL stadium projects for the public sector and teams including New Atlanta Falcons Stadium, CenturyLink Field in Seattle, Invesco Field at Mile in Denver and Mercedes Benz Superdome in New Orleans, among others.

Columbia Capital Management, LLC – Based in Overland Park, Kansas, Columbia Capital Management is a municipal advisor that will provide guidance on funding strategies to develop the financing plan for a new stadium.

Downtown Now!, Inc. – Downtown Now! is the development entity aligned with Downtown STL, Inc., a community based organization devoted to increasing investment in downtown St Louis through public/private partnership. The lead will be Doug Woodruff, president of both organizations. Woodruff comes with extensive real estate development experience and will be responsible for land assemblage on behalf of the RSA. He has been closely involved with the stadium project from the beginning providing his real estate expertise and development experience.

FleishmanHillard – The St. Louis office of FleishmanHillard, a full-service international communications firm based in St. Louis with more than 80 offices worldwide, will serve the task force with communications support, content and strategy. The lead will be Jim Woodcock, co-lead of the firm’s global sports practice. A lifelong St. Louisan, Woodcock has extensive marketing and communications experience with NFL league executives and ownership, as well as on stadium projects in the NFL and other sports.

SMG Based in Philadelphia, SMG is an industry-leading private facility management company that will provide pre-development consulting services, including developing economic modeling and forecasting for the new stadium project and reviewing the conceptual and schematic design for the project. The lead will be SMG Executive Vice President, Doug Thornton, who is based at the Mercedes-Benz Superdome in New Orleans where he led the USD$225m rebuilding effort after Hurricane Katrina. He oversees SMG’s Stadium and Arena properties and has been a leader in producing Super Bowls, Men’s and Women’s NCAA Final Fours, BCS Championship football games and many other major events.

The consultants join sports facility construction veteran John Loyd, who was announced earlier this month.

The measure to approve Loyd and the new consultants was approved unanimously by the authority board, which is empowered to acquire, purchase or lease and construct, operate and maintain convention centers, sports stadiums, field houses, indoor and outdoor convention, recreational and entertainment facilities in St. Louis, according to the release.

As part of the on-going process to prepare for the development of a stadium, a request for proposals will be released this week by the RCSCA for construction management.

“This is an important step to further refine cost estimates and construction schedules in working with our design firm HOK as the stadium development progresses,” Peacock said in the release.