The new Bonus Arena in Hull, UK, has unveiled plans for its VIP lounge to be renamed after one of the city’s largest construction companies.
PDR Construction has signed a long-term contract with the arena to put their name to the rebranded first floor space.
The PDR Lounge doubles up as a meeting and events space, as well as the VIP lounge for sponsors and partners at live events such as George Ezra, Van Morrison and Culture Club.
PDR Construction are the second Hull-based business to sign a long-term sponsorship deal following the announcement of its naming partner Bonus Electrical.
Plans for the PDR Lounge include a lattice-style design, interspersed with images of acts who perform at the arena, alongside the company’s logo. There will also be directional signage promoting the PDR Lounge throughout the arena.
The Bonus Arena is a state-of-the-art, music and events complex that will allow Hull to attract large corporate conferences, exhibitions and trade tours as well as major touring concerts, stand-up comedy, family shows and sporting events.
Dan Harris, general manager at the Bonus Arena, said:
The PDR Lounge is another fantastic addition to the arena. As well as being a VIP lounge for our guests at ticketed events, the space will regularly be used for meetings, conferences and exhibitions.
I would like to thank Paul and his team for their support and look forward to welcoming him and other guests to the PDR Lounge once we officially open to the public at the end of August.
Gigs announced so far at the Arena include Madness, Strictly Come Dancing: The Professionals, Jack White, The Vamps, Rhod Gilbert, Rick Astley, Boy George and Culture Cluband The Harlem Globetrotters.