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NFL selects Los Angeles region to host Super Bowl LV in 2021

The National Football League (NFL) has confirmed that the Los Angeles region has been selected to host Super Bowl LV in 2021.

The selection of Los Angeles follows a highly competitive process of which Los Angeles’ bid was led by Casey Wasserman, Chairman and Chief Executive Officer of Wasserman, in collaboration with the Los Angeles Sports & Entertainment Commission (LASEC) and Los Angeles Tourism & Convention Board (LATCB), comprising the Los Angeles Super Bowl Bid Committee*.

In partnership with the Los Angeles Rams and Los Angeles Super Bowl Bid Committee, the nation’s biggest sporting event will be played at the new Rams stadium in the City of Inglewood, set to open in 2019.

Wasserman and the Los Angeles Super Bowl Bid Committee delivered the successful bid to all 32 NFL owners in a live presentation in Charlotte. The bid focused on the best of Los Angeles – diversity, creativity, entertainment – and storied history of hosting the world’s biggest sporting events including the Olympics, World Cup, All-Star Weekends and more.

Wasserman said:

We are honoured that the NFL is bringing the Super Bowl to Los Angeles in 2021. The League’s selection of Los Angeles is a testament to its commitment to innovation and diversity, and I couldn’t be prouder of our winning bid. Stan Kroenke’s vision for the Rams stadium and the surrounding campus makes Inglewood an ideal venue for staging the Super Bowl of the future, and we look forward to inviting the nation and the world to L.A. for an historic fan experience.

Kevin Demoff, COO of the Los Angeles Rams, said:

On the heels of the National Football League’s historic return to Los Angeles, the Rams are proud to be part of such a significant regional effort of teamwork, leadership and vision to bring the Super Bowl back to Southern California. We would like to thank the NFL owners for giving us this opportunity to host the nation’s biggest event in sports and entertainment at our world-class stadium, to showcase the great cities of Los Angeles and Inglewood and to deliver an incredible experience for fans from across the globe.

Los Angeles Mayor, Eric Garcetti, said:

Los Angeles is built to host the Super Bowl. We helped forge this great American tradition as its very first host in 1967; and now, at long last, we’re bringing it back where it belongs. L.A. is already welcoming a record number of visitors from around the world, and Super Bowl LV will bring even more economic prosperity to our region — attracting tens of thousands of people to our city and generating hundreds of millions of dollars for local hotels, restaurants, shops and other businesses.

Inglewood Mayor, James Butts, added:

The City of Inglewood is thrilled to be the host for the most watched, single sporting event in the world, Super Bowl LV. Working with the City of Los Angeles, we intend to help make it the greatest fan experience in the history of the NFL. After a 20 year hiatus, professional football is back.

The 2021 Super Bowl LV bid includes 60,000 hotel room nights (with the possibility of generating up to 100,000 total room nights). While the mega event will be held in Inglewood, other official and unofficial events will be hosted throughout the region. The Los Angeles Super Bowl Bid Committee will be responsible for raising appropriate funds to offset costs and will work closely with the NFL to deliver the most successful Super Bowl to date in 2021.

Kathryn Schloessman, President of the Los Angeles Sports & Entertainment Commission, said:

The greatest sporting event deserves the world’s greatest stage and as the entertainment capital of the world, Los Angeles is ready to deliver a Super Bowl like no destination has ever before. L.A.’s unparalleled platform of diversity and creativity will propel the League’s global expansion.

Ernest Wooden Jr., President & CEO of the Los Angeles Tourism & Convention Board, ended by stating:

By being selected as the host of the 2021 Super Bowl, it’s clear the NFL was tremendously impressed with the many strengths of Los Angeles such as our near-perfect weather, abundance of premier venues for ancillary events, world-class hotels and endless entertainment. We are appreciative of the true collaborative effort from L.A.’s hospitality businesses and community leadership in securing a successful bid for our destination.

This will be the eighth time the Super Bowl is played in the Los Angeles region, the most recent being in 1993 at the Rose Bowl in Pasadena (Super Bowl XXVII).

*The Los Angeles Super Bowl Bid Committee included:
·     Casey Wasserman, CEO, Wasserman (Bid Chair)
·     Bob Graziano, Managing Director, J.P. Morgan (Bid Vice Chair)
·     Ernest Wooden, President/CEO, Los Angeles Tourism & Convention Board (Bid Committee Member)
·     Kathryn Schloessman, President, Los Angeles Sports & Entertainment Commission (Bid Committee Member)
·     Renata Simril, President/CEO, LA84 Foundation (Bid Committee Member)
·     Kevin Demoff, COO, Los Angeles Rams (Team Representative)
·     Michelle Kerrick, Managing Partner, Deloitte, 2008 Arizona Super Bowl Host Committee (Finance Chair)
·     Mayor Eric Garcetti, City of Los Angeles (Advisory Board)
·     Mayor James Butts, City of Inglewood (Advisory Board)


About the L.A. Rams new stadium

NFL owners voted to approve the Rams Football Club’s return to Los Angeles starting with the 2016 NFL season.

The 3,100,000sqft multipurpose venue — located at the site of the previous Hollywood Park Race Track — is being designed by HKS Sports & Entertainment Group.

The Rams’ new home will be an iconic structure and cornerstone of the 298-acre NFL entertainment and multiuse district.

Mark Williams, AIA, LEED AP BD+C, Principal, HKS Sports and Entertainment Group, said:

From our initial conversations with Mr. Kroenke and his staff, we knew this project was going to be a very special place that will change the face of sports and entertainment venues as we know them.

The unique climate, characteristics and culture of Southern California and Los Angeles are the foundation of the stadium’s design. As a necessity for year-round events of all types, a transparent ETFE canopy covering nearly 19 acres was developed to maximise flexibility, while maintaining an outdoor feeling and taking advantage of the sites climatic conditions. The form was driven by a number of factors, including air movement, local geographic features, site elements and overall integration into the district. Under this canopy, all sides of the building remain open-air, allowing natural breezes to pass through the venue and encouraging all the public spaces to take advantage of the indoor/outdoor experiences common to the region and lifestyle of Southern Californians.

With 70,000 fixed seats and the ability to expand up to 80,000-seats for major events like the Super Bowl, Final Four tournaments, collegiate bowl games and award shows to smaller-scale events like high school football games, soccer matches, motosports, extreme sports, concerts and community events. The stadium will also accommodate a total capacity exceeding 100,000 patrons with standing-room-only locations throughout the venue.

website-South_Aerial - LA Rams new stadium - HKS

Image courtesy: HKS Sports & Entertainment Group.


Main image (top): the Rams new stadium in Inglewood. Courtesy: the LA Rams.


HKS Sports & Entertainment Group’s Paul Hyett discusses the relevance of arena ‘health checks’ to best decide on whether to build new or renovate an existing facility in our latest Q2 edition, due out later this month.


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