Orlando City SC has teamed up with Dimensional Innovations to design and construct branded sponsor areas within the Club’s new downtown stadium, which is set to open for the 2017 Major League Soccer (MLS) and National Women’s Soccer League (NWSL) seasons.
Dimensional Innovations is currently working on three areas of the stadium. Among these are the Walt Disney World Gate, located on the southeast corner of the stadium at the Church Street entrance; the Audi premium club space, a high-end, all-inclusive club located on the suite level; and the MetroPCS Corner in the southwest corner of the inner bowl, which will have approximately 26 seats that MetroPCS can use for promotions and interactive space behind the seats.
Orlando City’s VP of Corporate Partnerships Rob Parker said:
Our fans’ experience in our stadium is at the core of everything we do throughout all phases of this project. We partnered with Dimensional Innovations because of their vast experience and ability to keep our fans and partners top of mind through the design process of these crucial areas for fans.
Dimensional Innovations is managing a comprehensive sponsorship experience that aligns the Orlando City SC brand with those of its sponsors and the architecture, which is being created by Populous.
Building upon the successful delivery of another major league project with Dimensional Innovations, ICON Venue Group will oversee the design and build process as owner’s representative for Orlando City SC.
Justin Wood, Principal and Practice Director at Dimensional Innovations, said:
We are excited to partner with Orlando City SC and their partners. The early vision for aligning the Club’s brand and the Sponsors’ brands will allow for a seamless integration into the building; really allowing the activations to elevate the fan experience. The partners in the stadium are absolutely perfect to connect to the MLS and Club demographic, and tell a great story about Orlando soccer.
Image courtesy Orlando City SC