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Peterborough United FC secures stadium naming rights deal

Peterborough United FC have renamed their London Road ground the Abax Stadium as part of a five-year sponsorship deal with Abax worth GBP£500,000.

The Club have played at the ground since the League One side was formed in 1934, and this marks their first ever stadium-naming rights agreement.

Norwegian firm Abax manages car fleets for companies and opened an office near Peterborough in 2012.

Peterborough United Chief Executive, Bob Symns, said:

We thought there was a massive benefit for the club, supporters and city.

He told BBC Radio Cambridgeshire:

Five years is a marking point for the deal, but we want it to develop way beyond that.

We invited the leaders of our fans’ groups to meet the sponsor. The great bonus is they already sponsor clubs in Scandinavia.

Chairman Darragh MacAnthony added:

We see this opportunity as a great deal for this club, Abax, the city and our supporters.

Abax has firmly put down its roots in Peterborough and now we all want to see the company grow.


Abax Stadium has been undergoing a redevelopment programme, with the newly renovated Moy’s End stand having opened earlier this month. New seats were installed in the stand and spell out ‘1934’, the year the club was formed.


Kier Construction, who are the company behind the build, are currently on schedule and are working extremely hard in between home fixtures to create the perfect experience for fans on match day at Abax Stadium.