Philips has extended its current sponsorship contract with Dutch Eredivisie club PSV Eindhoven, including naming rights to the club’s stadium, to 2031.
The extension will ensure that the tie between the club and the health technology firm from Eindhoven will remain extremely close for the foreseeable future.
The two organisations have been closely intertwined since the football club Philips Sport Vereeniging was founded in 1913. Their 107-year-old relationship is now the world’s longest partnership.
Some important elements in the extended contract include naming rights to Philips Stadium and collaboration in the field of innovation.
In addition to this sponsorship contract, Philips will also be the first partner to extend its participation in the Brainport-PSV Partnership by another five years, to 2026.
Frans van Houten, CEO of Koninklijke Philips, said:
Philips has deep roots in Eindhoven, and we are closely tied to PSV and the Brainport region. The region is unique in the world because we constantly lead the way in technology, stimulated by a close collaboration within the regional ecosystem.
Especially in these challenging times, when nothing seems self-evident, we believe it is important to express our affiliation and social tie to the club and to the region. That is why we, as the founder of PSV, have decided to commit to extending our relationship with PSV by another 10 years. Together, we can lay a strong foundation for further success in the future.
Toon Gerbrands, general director of PSV, added:
Philips is at the roots of our club’s past, present and future. Now, more than ever, we understand how special that is. What we took for granted earlier this year has now proven to be invaluable: the support and commitment of important partners.
Philips is undergoing a massive transformation into a health technology company. Their expertise and innovations in the field of medical technology are vitally important to society. We also use them to lift the performance and health of our players, staff and employees to a higher level. That makes our partnership perhaps even closer than ever before.
The partnership between Philips and PSV consists of an extension of the naming rights to Philips Stadium and the innovation partnership until 2031, in which PSV and Philips will collaborate on new innovations that will encourage the club’s professional sports climate, such as the PSV Top Performance Center.