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PMY Group unveils new management team

The PMY Group has unveiled a new management team that is looking to drive its growth in Australia and overseas, backed by market leading intellectual property.

With global stadium and events expert and former Etihad Stadium Chief Executive, Paul Sergeant, having joined in May this year, PMY has grown to employ more than 30 staff and a number of expert consultants across Australia, and now has offices in Melbourne, Sydney, Adelaide and Canberra, as well as a growing presence in the Gold Coast, Perth and New Zealand.

With its international expansion underway, the management team has been assembled to encompass technical experts, commercial strategists, and experienced senior executives from a broad range of industries including sports marketing, venue management, infrastructure, information and communications technology, advisory and sports administration.

Led by Paul Yeomans as Managing Director, the executive team comprises Piers Thompson as Chief Operating Officer, Josh Philpot as Head of Commercial, John de Carvalho as Head of Digital & Technology, Aimee King as Head of Advisory, Darren Collopy as Head of ICT, and Millie Lacey as Corporate Counsel.

Also joining this impressive line-up (and of particular interest to the stadium and venues market) are industry specialists Neale Guthrie, former General Manager of ACT Venue and Event Services and Steve Frost, former Head of ICT at the Adelaide Oval, who both bring marked practical experience and relationships to the team.

Commenting on joining the PMY Group team, Guthrie stated:

Developments in technology are changing the fan experiences at stadiums and venues like never before.

Stadiums are needing to innovate to continue to be relevant and I look forward to being part of the team at PMY to help venues navigate, develop and implement new initiatives in this space.

Piers Thompson, Chief Operating Officer, PMY, has managed large-scale projects across many industries for over 15 years. Prior to joining the Group, he was General Manager at the Sydney Cricket & Sports Ground Trust where he was responsible for the ongoing development and implementation of the Trust’s Master Plan and broader ICT strategy.

Looking forward to the Group’s growth, Thompson commented:

There are exciting times ahead for PMY and as a team we look forward to solidifying our credentials as leaders in the highly complex space of smart venue technology as well as developing new global markets and service offerings.


Images: PMY Group has been involved with projects including the upgrading of technology at Sydney’s Allianz Stadium

Image courtesy: Hamilton Lund/SCG Trust

Text source: Australian Leisure Management


About PMY

PMY specialise in the development, implementation, management and commercialisation of digital and technology projects in sport, entertainment, venues, government and retail precincts. The Group have tapped into the global trend towards connected venues and present their clients with an integrated solution for all their digital projects. Essentially, the group simplify this highly complex space bringing together venue features such as wireless networks, cashless points of sale, content management platforms and more, to optimise the connected experience for patrons.

Founded in 2009 by current Managing Director, Paul Yeomans, the Group have grown to have an impressive array of high-profile clients, including Sydney Cricket & Sports Ground Trust, Etihad Stadium, Adelaide Oval, Metricon Stadium and The Star, for whom they have engineered state-of-the-art digital and technology projects. They are now hearing the calls of European and Asian venues keen to emulate the success of their local projects.

Building on their work across Australia and New Zealand, PMY are now being approached for a range of new venue projects across the UK, Spain, Italy, Hong Kong, South America and the Middle East, and are being heralded as a leading authority in smart stadium projects.

For further information, please visit:

PMY Group Director, Paul Sergeant, is one of the industry experts that will be joining the special roundtable discussion on ‘Maximising Revenues: Turning your venue from a cost centre to a profit centre’ that will take place on Day 3 of Stadia & Arena Asia Pacific 2016. For further information, visit:


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